The specialist lender, which offers residential and commercial mortgage loans, believes that the new brand identity will affirm its status as a leading finance provider, established over 40 years of trading as a challenger to the mainstream lenders.
The new brand encompasses the full range of the group’s products, which were formerly known under separate names including Auction Finance, Blemain Finance, Bridging Finance, Cheshire Mortgage Corporation and Lancashire Mortgage Corporation.
Board director of Together, Marc Goldberg, commented:
"We’ve created this new brand so that we’re easier to do business with. As a result of our long-term success we had accumulated many different brand names. We wanted to simplify that, since ultimately our key proposition remains the same across all our products and that is taking an individual approach to each case.
"Often that allows us to respond more quickly and meet tight timescales and that’s been a major factor in our growth."
The company’s expansion has been facilitated by increased funding, with current facilities of £1.25 billion. For the year ending June 2015, the company achieved profit before tax of £70.1 million, with a loan book in excess of £1.4billion.
Sales director Gary Bailey, who works extensively with Together’s network of brokers, added:
"For brokers, the new brand will complement the improvements we’ve been making to ensure their process is a quick and easy one. Our new broker portal will undergo further developments in the coming months as we embed the new brand, which will help us in improving efficiency and meeting the demands of new regulation.
"The portal was designed together with our brokers, to cater for their individual processes, so that we can provide them with the highest standard of service and it’s this ethos of working in partnership that has helped shape the new brand identity."
