Afin Bank names Anum Mahmood national sales director

The specialist lender has promoted Anum Mahmood to national sales director, recognising her role in signing up key broker partners.

Related topics:  New Hire,  Afin Bank
Warren Lewis | Editor, Financial Reporter
13th July 2026
Anum Mahmood - Afin Bank

Anum Mahmood has been promoted to national sales director at specialist lender Afin Bank. She originally joined Afin as National Key Account Manager and has been instrumental in bringing on broker partners, including L&C Mortgages and Mortgage Intelligence. She has almost 15 years’ experience in the mortgage sector, including roles with TML (The Mortgage Lender), Metro Bank, The New Homes Group, and Alexander Hall.

Her promotion comes as the lender gears up for continued growth with the recruitment of more Business Development Managers and the launch of a new regulated bridging proposition.

Mahmood (pictured) said: “It is clear that a lender like Afin Bank is needed now more than ever and the reaction we get from our broker partners is that they finally have an option for their clients that do not fit the rigid tick box approach to affordability and income that bigger lenders use.

“I am delighted to become National Sales Director so I can continue to tell the Afin story and work with even more advisers and BDM colleagues who are passionate about supporting borrowers, helping more people get the mortgage they want and deserve.”

Jason Oakley, CEO at Afin Bank, added: “Anum really hit the ground running when she joined Afin Bank, and her dedication and commitment to our vision has shown through in her hard work and the relationships she has built with brokers and networks.

“Promoting her to National Sales Director is recognition of her achievements so far, but it also shows how much Afin has grown since our launch last year. Anum and John Smith, who is now our Head of Bridging, will be key in driving continued growth and supporting the underserved.”

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