Alan Finney to head up new build & shared ownership divison at Just Mortgages

Just Mortgages has appointed Alan Finney as divisional sales director for its specialist new build and shared ownership division.

Related topics:  New build,  Shared ownership,  people
Amy Loddington | Communications director, Barcadia Media
22nd October 2025
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Alan brings more than 30 years of experience in financial services, including two decades with Coventry Building Society, where he held several senior leadership roles. He joined the mutual in 2003 as an adviser before progressing to the mortgage leadership team in 2009.

During his time at Coventry Building Society, Alan served as head of intermediaries and later head of direct mortgages, overseeing more than 250 advisers and coordinators across the contact centre and branch network. He was instrumental in the society’s transition from a non-advised to full advice model and subsequently led a four-year transformation programme to implement new servicing and origination platforms.

In his new role at Just Mortgages, Alan will be responsible for managing and expanding the specialist new build and shared ownership division, which currently includes more than 30 advisers. He will also work to strengthen partnerships with lenders, developers and housing associations.

Alan Finney said: “After a successful two decades with Coventry Building Society, I’m thrilled to be taking on a new challenge with Just Mortgages. In my initial conversations with the team, it quickly became clear that this was an exciting opportunity and a good next move in my career to explore a new area of the market and work with a really talented team. You cannot put a price on the expertise this specialist team of advisers can offer – it’s a real USP of Just Mortgages and something I’m keen to help develop as we increase our presence further.

“My heart lies in customer operations and sales and I’m really pleased to be returning back to that and ultimately, helping people get on the housing ladder. My first impressions of Just Mortgages have been really favourable – the team is really professional, market leading and purpose driven with clear ambitions to grow. They have been very welcoming and I look forward to getting stuck in.”

John Doughty, chapter managing director, said: “With his wealth of knowledge and expertise, there’s no doubt that Alan is a tremendous addition to the team and someone who will play a critical role as we continue to grow. He will be a fantastic asset to our growing team of specialist advisers and someone who is more than capable of pushing forward our deep-rooted relationships with key partners across the new build and shared ownership arena.

“As one of the country’s largest specialist new build teams, we already have a significant footprint across the UK. Combined with this is our longstanding partnerships with the likes of lenders, introducers, developers and housing associations. Expanding our team and adding expertise is an important step in our ambition to support first-time buyers, facilitate new build transactions and deliver quality advice as a real leader in this exciting segment of the market.”

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