Haydock Finance has appointed Laura Kinghorn as head of broker, tasked with leading the broker team, building on existing partnerships and helping to drive the next stage of the business's growth.
Laura brings more than 20 years of experience in sales, business development and financial services, with a strong track record of working with brokers and helping businesses access funding. Her career has included senior roles at Funding Circle and TSB, as well as her most recent position at Propel Finance.
Her appointment comes at an important time for Haydock, which recently reached £1 billion in its lending book, alongside investing in its broker relationships and service proposition.
Laura said: “Haydock has built a brilliant reputation in the broker market, and that’s testament to its people, relationships and commitment to service over the years. Having recently reached the £1 billion mark in its lending book, it’s an exciting time to be joining the business and leading the broker team into its next chapter.
“What has particularly impressed me in my first few weeks is the strength of our appetite to lend and the determination across the business to find solutions and make deals happen. I’ve seen first-hand the commitment from our sales, credit and operations teams to deliver for brokers, with the pace and commercial approach that makes a real difference to our brokers and their customers.
“Having worked closely with brokers for many years, I understand just how important it is to have a lender that listens, and delivers. For me, it’s about building on what already works, investing in our people, relationships and continuing to evolve our proposition around the needs of our brokers and their SME clients. I’m ambitious about what we can achieve together, both in growing our lending book and ensuring Haydock remains a lender brokers can rely on and trust.”
Andrea O’Brien, sales director at Haydock Finance, added: “Laura brings a wealth of experience and a real understanding of what brokers need from a funding partner. She knows the importance of building strong relationships, being accessible and finding solutions that help brokers support their SME clients.
“Her experience across different parts of the finance market gives her a valuable perspective, and she shares our determination to make doing business with Haydock as straightforward and effective as possible. Reaching the £1 billion lending milestone is a significant achievement for us, and Laura’s appointment will help us build on that momentum, strengthen our broker partnerships and continue to grow the business.”
