"It is a very exciting time for us at Primis and I am delighted to start my new role as chief operating officer. "
LSL says the appointment is "a natural extension of Toni’s previous role" as business operations director at Primis - the new brand of networks First Complete & Pink.
In her new role, Toni will continue to manage the Primis proposition as well as being responsible for adviser and AR firm authorisations.
Toni Smith said:
“It is a very exciting time for us at Primis and I am delighted to start my new role as chief operating officer. We have big plans for 2018, and I will of course be bringing all of my past experience to this position to further strengthen the Primis brand and drive our significant growth plans.
"‘Primis’ is the Latin for ‘first’ and I absolutely want to position our business as the ‘first and foremost’ mortgage network.”
