Pepper Money increases concessionary purchase LTV to 85%

The change could help existing tenants buy from their landlord, or relatives buy from a close family member.

Related topics:  Pepper Money,  concessionary purchase
Rozi Jones | Editor, Financial Reporter
26th October 2026
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Pepper Money has increased the maximum LTV available on concessionary purchases from 75% to 85% of the property’s full market value, giving eligible customers greater flexibility when buying a property at a discounted price from a close family member, or buying the home they currently rent from their landlord. 

The change reduces the seller discount needed for eligible purchases from 25% to 15%, where the buyer borrows the full discounted purchase price. Under a concessionary purchase, the difference between the property’s full market value and the discounted purchase price can act as the buyer’s deposit. Eligible customers can borrow up to 100% of the discounted purchase price, including fees, subject to a maximum of 85% of the property’s full market value and applicable lending criteria. 

For example, where an eligible buyer borrows the full discounted purchase price without contributing a cash deposit, assuming fees are paid separately, a property with a £300,000 market value would require a seller discount of £45,000 (15%) at 85% LTV, compared with £75,000 (25%) at the previous 75% maximum. The maximum loan in that example rises from £225,000 to £255,000, subject to affordability and lending criteria. 

Paul Adams, director of sales at Pepper Money, said: “A close family member or landlord may be willing to sell at a discount, but a 25% reduction can be a significant concession. Increasing our maximum LTV to 85% means eligible buyers borrowing the full discounted purchase price can proceed with a smaller concession from the seller. 

“For brokers, it provides another option when helping customers whose circumstances do not fit a conventional purchase.” 

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