"Income protection is becoming an increasingly important part of a families’ sound financial resilience and quite rightly so. "
Holloway Friendly's proposition offers reviewable exclusions, generous BMI limits, potential cover for hazardous hobbies, and consideration for customers with type 2 diabetes.
Holloway will join recent additions British Friendly, Scottish Widows Protect and Guardian Financial Services on the panel.
The protection firm has an existing relationship with Personal Touch Financial Services which recently rebranded and became part of the Primis Mortgage Network.
Steve Berry, protection manager at Primis, commented: “Income protection is becoming an increasingly important part of a families’ sound financial resilience and quite rightly so. Additions such as Holloway Friendly are integral to supporting the comprehensive approach that our advisers take when it comes to protecting their clients.
"During difficult times it is vital that families have the right financial support in place and by coupling Holloway’s member-centric approach with our own, we can help more of our network ensure their families are covered.”
Stuart Tragheim, CEO at Holloway Friendly, added: “We are delighted to be working with Primis to enable their advisers to gain access to the best products and support available and to assist them in making income protection available to as wide a group of customers possible, supported by outstanding service.
"We are always looking for new ways to make our products more accessible and our service more personalised and simpler for members, with 2019 being no exception.”