Twenty7tec has expanded its sales team, announcing today that it has appointed Daniel Edmondson as national sales manager.
Edmondson joins the business from Advise Wise, where he served as senior strategic partnerships manager. In that role, he was responsible for developing partnerships and supporting firms with access to specialist mortgage and later life lending solutions.
He has also held a number of business development and distribution roles within the lending sector, giving him experience across both lender and intermediary businesses.
In his new position, Edmondson will focus on developing customer relationships, increasing adoption of Twenty7tec's technology solutions and supporting the firm's growth strategy.
Daniel Edmondson, national sales manager at Twenty7tec (pictured), said: "I am delighted to be joining Twenty7tec at such an exciting stage of its growth journey. Throughout my career, I have been passionate about helping advisers and firms embrace technology that drives efficiency, improves customer outcomes, and supports business growth.
"Having worked with Twenty7tec throughout my career, I've seen first-hand the impact its technology has on advisers and firms across the market. The opportunity to now be part of that journey was one I couldn't pass up.
"What excites me most is the opportunity to work closely with our partners and customers, build strong relationships across the industry, and contribute to the continued success and growth of the business."
Adam Newman, head of sales at Twenty7tec, added: "We are delighted to welcome Daniel to Twenty7tec. Daniel brings a wealth of experience to the team, and his reputation within the industry speaks for itself. Our paths have crossed several times over the years, and I have always admired his professionalism, expertise, and approach to building strong customer relationships.
"As we continue to grow and invest in our sales function, bringing in talent of Daniel's calibre is incredibly important. I'm personally thrilled to have him join the team and look forward to seeing the impact he will make as part of our next phase of growth."
