West One Loans appoint two new regional account managers to deepen broker relationships 

Today, West One Loans has announced the appointments of Asad Ali and Jason Ruse as regional account managers.

Related topics:  west one loans,  New Hire
Tabitha Lambie | Editor, Protection Reporter
25th June 2025
New Hire Paragon
"These appointments reflect our commitment to providing brokers with the local support and expertise they need to deliver the best outcomes for their customers."
- Paul Huxter, head of intermediary sales & distribution at West One Loans

Asad Ali has joined West One Loans to support the North West of England, while Jason Ruse will focus on Central London. 

These appointments reflect the specialist lender’s continued drive to provide intermediaries with support across its residential mortgage and buy to let (BTL) product ranges. 

“We’re delighted to welcome Jason and Asad to the team. Their combined experience and deep understanding of intermediary relationships will be invaluable as we continue to strengthen our presence in key regions. 

“These appointments reflect our commitment to providing brokers with the local support and expertise they need to deliver the best outcomes for their customers,” said Paul Huxter, head of intermediary sales & distribution at West One Loans.

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