"With a focus on fantastic marketing and the people that make these campaigns happen, the MIMAs are a chance to reflect on the good and great (and truly game-changing) of our industry."
The finalists of the second annual Mortgage Industry Marketing Awards have been announced today.
The Mortgage Industry Marketing Awards made their debut in 2022, aiming to recognise the work of marketing and PR professionals within the intermediary space.
Open to all PR professionals and marketers working in areas including specialist mortgages, protection, and later life, the MIMAs highlight the best and most innovative communications work from across the industry.
With categories covering all aspects of communications, from product-specific marketing – giving entrants a chance to flex their blend of marketing mastery and industry knowledge – to best use of social media, the MIMAs aims to acknowledge the unique skillset marketers working in financial services must possess, as well as those who are excelling in the field.
Entrants shared details of their most interesting, effective campaigns and explained why they should scoop a top spot. A panel of judges will now review the applications to decide the winning entries.
The judging panel includes marketing experts from a variety of sectors to ensure entrants can showcase their skills in detail – and applications will be judged on tangible metrics such as ROI, traffic and conversion increases, as well as more subjective factors like creativity, innovation, brand perception and execution. Judges will also take into account the scale of an entrant’s budget and resources to encourage entries from those working across all types of business.
The MIMA winners will be announced during an awards presentation taking place at Motel Studios in London on 2nd February 2023.
To see all of the finalists, visit https://www.frmima.co.uk/2023-finalists.
Amy Loddington, communications director at Barcadia Media, commented: "With a focus on fantastic marketing and the people that make these campaigns happen, the MIMAs are a chance to reflect on the good and great (and truly game-changing) of our industry. We're recognising the impact of marketing & communications across a range of categories and with an open nomination process that allows marketers to put their own work forward as well as receive nominations from the people and businesses they work with.
"The mortgage industry has undergone significant challenges over the past couple of years and, with ever-changing regulation, a plethora of criteria changes, and the current cost-of-living crisis, good communication is more important than ever before.
"We're delighted to announce the finalists of our second Mortgage Industry Marketing Awards and would like to offer a huge congratulations to all the entrants and finalists. We can't wait to announce our winners on the 2nd February!"
