"I think it is going to be hugely beneficial for lenders and the industry as a whole."
The portal, launched by publisher Barcadia Media, has been developed throughout 2018 and makes use of a purpose-built digital platform upon which advisers can share their thoughts, experience and market confidence.
Advisers will be invited to take part in a series of surveys which will allow Insights’ unique data visualisation capabilities to build an in-depth picture of the financial services market - which will give lenders and providers a valuable seam of information about how to respond to market conditions and adviser demand.
As a reward for participation, the first 100 respondents to each survey will be awarded a £5 Amazon gift voucher - and, with initial trial surveys seeing a strong response, advisers will need to be quick off the mark to take part!
Advisers can participate in the first survey, which is out now, and join the Insights mailing list here.
Alex Hammond, managing director at Also Communications, who have been involved in the project, said:
"I've worked with mortgage lenders for a number of years and have never identified a sustainable solution that can provide ongoing insights at the right level of detail to deliver real value. Specialist lenders, in particular, require information about specific niches to educate product development and marketing activity that might ordinarily require expensive one-off bespoke research. This is why the launch of Insights is so exciting. The platform has been developed by people who understand the intermediary mortgage market and what information is really needed to make a difference. I think it is going to be hugely beneficial for lenders and the industry as a whole."
Barcadia Media director Andy Shields commented:
“We became aware of a gap in the industry research area early in 2018 and have spent several months exploring how best to use the experience and insight of the intermediary market to help improve the industry overall. We’re now very pleased to be able to launch Insights to market and we are confident that it will not only improve the dialogue between the advice community and lenders, but also help the sector as a whole respond more effectively to changing consumer demand.
“We invite all advisers to take part in the monthly Insights survey - it’s a quick way to make your voice heard, helps improve financial services for the consumer, and you can earn rewards too!”
