"We are delighted to showcase the full spectrum of the Fluent Money product range within one new website."
The Group has now brought all its business divisions together under one brand name, Fluent Money, sitting under one new digital estate.
The businesses of Fluent Money (second mortgages), Fluent Mortgages, Fluent Lifetime (equity release) Fluent Protect (insurance), and Fluent Bridging (bridging loans) have been consolidated but will continue to be led by divisional managing directors, operating service areas under a single brand.
Group marketing director, Suzanne Aspden, said: “We are delighted to showcase the full spectrum of the Fluent Money product range within one new website.
“With ambitions for further growth and development of our business areas in the next 12-18 months, ensuring we had a leading online presence, to drive efficiencies and deliver an enhanced user journey was imperative."