Hinckley & Rugby launches new Income Flex products at 95% LTV

The lender has also reduced selected mortgage rates by up to 0.25%.

Related topics:  Mortgages,  Income,  Hinckley & Rugby
Rozi Jones | Editor, Financial Reporter
21st January 2026
flexible

Hinckley & Rugby for Intermediaries has announced the launch of new Income Flex products, a new limited company buy-to-let option, selected rate reductions, and term extensions across several core ranges.

The Society has introduced three new Income Flex products at 95% LTV. These products are aimed at borrowers with more complex or varied income profiles, where manual underwriting and flexibility around affordability are required. They are intended to support brokers working with higher-LTV purchasers, including first-time buyers and home movers.

A two-year discount is available at 5.59% variable (1.30% below the Homeowner Variable Rate), with two and five-year fixed rates launching at 6.50%.

Alongside this, Hinckley & Rugby has launched a new limited company buy-to-let product, designed for brokers supporting landlords who want short-term flexibility. This is a two-year discount priced currently at 5.4% (1.49% below the HVR), available up to 70% LTV with a £999 completion fee and a £250 application fee, offering choice on the standard 1% fee for these products.

The update also includes a rate reduction of up to 25 basis points on its five-year fixed rate Income Flex 80% LTV product, now at 5.69%.

Laura Sneddon, head of mortgage sales and distribution at Hinckley & Rugby for Intermediaries, said: “At the start of the year, brokers are already dealing with a broad spread of client needs, from higher-LTV purchasers seeking to meet and match affordability, to landlords reassessing how they structure borrowing in the near-term. Product design has to reflect that reality rather than force cases into rigid categories.

“By introducing Income Flex up to 95% LTV, re-pricing selected five-year fixed products, and extending product end dates, we are giving brokers clear, workable options they can rely on when structuring cases in the current market.”

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