Air Group announces business-wide rebrand

"Since we launched our over-arching Air Group umbrella business last year, we’ve been reviewing how we can bring consistency to all Group companies."

Each business will now have an 'Air' prefix attached, with the Equity Release Club becoming Air Mortgage Club and the Later Life Academy changing to the Air Later Life Academy.

Any Club member who completes an average of three cases per quarter will secure membership of AIR Platinum Club and Academy members who complete five out of seven modules and sit the qualifying exam, will secure Air Later Life Professional status, formerly Graduate status.

The Group’s reward scheme for advisers, formerly known as Unity Rewards, has become Air Rewards.

The changes mean all businesses are now in line with other Group propositions including Air Sourcing, the sourcing system for equity release and retirement lending products, and para-packaging proposition Air Prestige.

Stuart Wilson, CEO of Answers in Retirement Group, commented: “Since we launched our over-arching Air Group umbrella business last year, we’ve been reviewing how we can bring consistency to all Group companies. We believe that by utilising the ‘Air’ name across all those propositions, and also changing the name of our rewards and professional status, means that our adviser members and other stakeholders have complete clarity about how the Group works, the various services we can deliver, and the growing number of opportunities they can tap into.

“It is both an incredibly exciting time for the later life market and Air Group as interest and demand grows in the sector, and as we seek to broaden our reach in the adviser space. This rebrand is the next stage in the evolution of the Group and, from this point, we’ll be seeking to deliver even greater value to the advisers who use these companies and the providers and other stakeholders that engage with us, and help us develop our offering.

“The later life sector is a key market for advisers and we will continue to help advisers reach the highest professional standards, develop their client base and ensure they can offer as many services as possible to a demographic that has never been more in need of quality advice.”