LiveMore appoints key account manager for the North

Phil was previously a business development manager at Standard Life Home Finance.

Related topics:  New Hire,  LiveMore
Rozi Jones | Editor, Financial Reporter
25th September 2025
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LiveMore has appointed Phil Beswick as key account manager for the North.

Beswick has worked in financial services for a number of years, with a strong focus on business development within the later life sector. He previously held roles as business development manager at Standard Life Home Finance, covering the North region, and also at estate agency, Strike, covering the North West.

Phil Beswick said: “LiveMore has carved out a distinctive position in the market by championing borrowers in later life and delivering innovative products that genuinely meet their needs. It’s a pivotal moment to be joining the business, as it continues to expand its proposition and strengthen relationships with brokers.

“I’m looking forward to contributing to the next stage of growth and helping more customers benefit from the flexible solutions LiveMore offers. I will be focused on building strong relationships with advisers across the North, supporting them in growing their business while helping more clients benefit from the right solution.”

Darren Cunliffe, head of national accounts at LiveMore, commented: “Over the past three years, LiveMore has achieved an incredible 721% revenue growth. Phil’s experience and skills will help us build on that growth as we enhance our support for brokers across the North, and work towards our goal of becoming THE number one later life mortgage specialist.

“To support our growth, we’re also investing in technology to make life easier for brokers, including our LiveMore Mortgage Matcher. This tool simplifies the process of finding the right later life mortgage by filtering more than 250 products across multiple categories, including standard capital and interest, interest-only, part-and-part, retirement interest-only and lifetime (equity release) mortgages. In just a few minutes, advisers can generate a tailored PDF of options to share with clients, supporting better customer outcomes in line with Consumer Duty.”

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