Mortgage Advice Bureau has announced its interim results for H1 2025, with revenue up 19.6% to £148.2m and adjusted profit before tax rising by 18.4% to £14.5m.
In the first half of this year, MAB's market share of new mortgage lending rose to 8.3%, from 8.2% in H1 2024, and market share of product transfers is up to 3.0% from 2.7%.
The number of mainstream advisers rose by 5.2% to 2,041 and revenue per mainstream adviser is up 14.2% to £74,600.
Peter Brodnicki (pictured), founder and chief executive, commented: “I am pleased to report a strong first-half performance in 2025, supported by clear delivery of the strategic priorities and growth targets set out at our Capital Markets Day earlier this year. Adviser recruitment is accelerating, productivity is rising, and we are evolving our business model with technology and lead generation playing a central role in driving efficiency and future organic revenue growth.
"Over the past five years, MAB has made record investments in people and in-house technology, building a strong platform to achieve its ambitions. These efforts will be enhanced by a new data team and strategy, alongside AI-driven innovation, enabling greater lead flow, higher conversion rates, and accelerated growth. Together, these initiatives underpin MAB’s medium-term goals and position the business strongly for organic growth.
"Our M&A strategy continues to complement our AR platform model. Since the start of 2025, we have taken majority ownership of Heron – our most productive AR firm – together with Evolve and Meridian, our leading businesses in the new build sector. We have also invested in The Mortgage Mum and Lucra. These transactions broaden our regional presence, strengthen adviser capability, deliver economies of scale, and reinforce MAB’s position at the forefront of a rapidly evolving market.
"We welcome the Government’s prioritisation of housebuilding and home ownership initiatives, alongside the constructive stance of financial regulators. Together, these measures are beginning to foster more supportive market conditions, creating greater opportunities for first-time buyers, home movers and those seeking to refinance.
"MAB is preparing for the next stage of its journey with a planned move to the Main Market of the London Stock Exchange in 2026. This transition is expected to broaden our investor base, enhance our market profile, and position the Group for its next phase of growth. The Group continues to trade in line with the Board’s expectations and remains well positioned to deliver strong, sustainable shareholder returns over the long term.”
