Mast launches lending policy assistant for lender and broker communications

The new tool enables brokers to type questions and receive policy-accurate answers in seconds.

Related topics:  Criteria,  Technology
Rozi Jones | Editor, Financial Reporter
13th November 2025
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Mortgage technology firm, Mast, has announced the launch of a lending policy assistant that gives brokers instant, accurate answers to lender criteria.

The assistant streamlines workflow by allowing brokers to type questions and receive policy-accurate answers in seconds.

Mast Assist also delivers operational value for lenders, reducing support queries by deflecting repetitive policy questions away from credit and underwriting teams. 

It improves case quality by helping brokers submit cleaner, higher-quality applications and ensures compliance by providing every broker with the same, consistent answer each backed by citations from the official policy. 

The system also unlocks insights by highlighting areas of policy confusion and unmet broker demand, while remaining easy to deploy through a straightforward integration into a lender’s website or broker portal.

Joy Abisaab, CEO of Mast, commented: "Mortgage criteria is very complex. Brokers can work with over one hundred lenders, all with different rules, explained in different ways. It's a minefield and easy to see how policy might be misinterpreted, or worse not even found.

“Mast Assist makes it simple. Brokers get the answers they need instantly, and lenders cut support overhead while improving submission quality. It is a win–win.”

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