Momenti Group has released a free guide designed to help mortgage brokers build stronger, more effective marketing strategies.
The Marketing Strategy Playbook – available from www.momentigroup-minds.co.uk - offers a simple, step-by-step process that empowers brokers to attract and retain clients more effectively.
The Playbook walks readers through four essential strategic stages:
• Where are you now?
• Where are you going?
• How will you get there?
• How will you know when you have arrived?
Jeff Knight, creator of the Playbook, said: “When it comes to marketing, most organisations jump straight to tactics like social media posts or advertising. That’s why so much marketing underperforms.
“When companies skip the strategy stage, they guess. They make assumptions. And that leads to wasted time, wasted budget, and inconsistent results. This Playbook gives brokers the clarity and confidence to make smarter marketing decisions.
“This resource helps brokers ask the right questions before diving into tactics—questions about their target market, positioning, and key brand messages. It turns random marketing activities into intentional actions with purpose."
