Mortgage Advice Bureau has announced that its core adviser and consumer-facing brand has been renamed Mab.
Founded in 2000, Mab says the new name and visual identity reflect its growth from "a mortgage intermediary into a national, technology-enabled advice business". With more people researching their options online and increasingly through AI tools, Mab says a clear, recognisable brand will help it engage with customers earlier, prepare them for their next mortgage decision, and stay connected between transactions.
The Mab brand is live from today across its website, social media, and customer and adviser communications. Appointed representative firms trading under the Mortgage Advice Bureau name will move to Mab over the coming months. Nothing changes for existing customers, and the stock market ticker remains unchanged.
Peter Brodnicki, founder and group CEO of Mab, said: “When I founded Mortgage Advice Bureau in 2000, the name said exactly what we did. It has served us well for 26 years, but the business today looks very different. We want to be known for more than the mortgage, and as more people turn to digital and AI search, brands matter more than ever. That’s why now is the time to change.
“Customers and advisers have placed their trust in us over the years, and we want to keep earning it. Our ambition is to power UK homeownership, and that means staying alongside customers every step of the way, whether they’re ready to ask for help or still working out what they need.”
