"Our offering to the broker market will remain exactly as it is today plus we expect to have many new and different lender products available too."
The firm entered into an agreement with Atom Bank over the name change, which will launch publicly to the marketplace in January.
The Jannels family structure will remain the same with sons Dale and Neal at the helm.
Founder and chairman, Vic Jannels, said: “We have enjoyed many successful years operating in the specialist mortgage distribution sector. During the last few years we have, traded without confusion alongside the bank as we mostly operate in differing areas of the mortgage marketplace. Our change of brand has been embraced by the whole AToM team and we are ready to make an impact, through Impact Specialist Finance, in the New Year. Our offering to the broker market will remain exactly as it is today plus we expect to have many new and different lender products available too.
“Dale is the MD and the front face of AToM and Neal is looking after most of the administration and IT processing, so it is a good time for Sheila and I to take a little more of a back seat. The boys are ready to drive the business forward in its new style and at pace. We will still retain a positive interest and keep a watchful eye on the more mundane aspects of the business.”
Dale Jannels, MD at AToM, added: “It’s sad to lose the very well known AToM name as it’s served us incredibly well over the last 27 years. But change is good. We sat down and looked at all the things we do, which include Insurances, Mortgages, Protection And Creative Technology, so the new name is right on the money. This is an exciting new era and having a fresh, dynamic, eye catching new brand in impact, will be a great start to 2019."
