New specialist buy-to-let lender launches

Rely's range is available from first-time landlords through to large-scale professional investors.

Related topics:  Buy-to-let,  OSB Group
Rozi Jones | Editor, Financial Reporter
12th November 2025
Adrian Moloney OSB 2025 new

OSB Group has announced the launch of a new specialist buy-to-let lender, Rely, which is dedicated to supporting brokers and their landlord clients.

Brokers are able to register through a four minute process and view the new range of products on the Rely website at www.relymortgages.co.uk/intermediaries. 

The lender offers reduced paperwork, no separate legal panel for limited companies, and a wide range of products.

First announced this summer, the launch follows an extended pilot involving over 50 brokers firms and feedback from more than 500 brokers, who have already submitted business on the new lending platform. 

The platform features 18 partner integrations and Rely’s buy-to-let experts are also available to support brokers for more complex or unusual cases that require additional guidance.

Following its launch, Rely becomes the dedicated buy-to-let lender under OSB Group, allowing Precise to focus on residential and bridging mortgages, therefore buy-to-let products from Precise will be withdrawn. 

This also means the retirement of the Kent Reliance for Intermediaries (KRFI) brand for new business, which will be officially announced at a later date. 

Adrian Moloney (pictured), intermediary director at OSB Group, said: “We’re really proud to officially launch Rely to market and want to thank all the firms and brokers who gave their invaluable support and feedback during the pilot.

“Rely provides brokers with simpler, faster and more predictable lending journeys as well as offering product choice, value and confidence across a broad range of buy-to-let scenarios. Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint from underwriting, valuation, risk assessments and even document handling.

“In our opinion, Rely is an absolute game changer that utilises technology to do the ordinary, whilst freeing our people to do the extraordinary.”

Clare Beardmore, director of Legal and General Mortgage Club, commented: “I’m really pleased to see this new lender launch from OSB Group. Kent Reliance for Intermediaries and Precise have been great supporters of specialist buy-to-let over the years and bringing Rely to the market will encompass the best of those brands. In a constantly evolving market, Rely will support more brokers in the buy-to-let space.”

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