Norton Home Loans has partnered with the digital mortgage broker, Habito.
Habito uses technology to search for products from over 90 different lenders. Norton will offer its first charge mortgage products via the Habito platform as part of its strategy to grow its distribution network and broaden broker access to its specialist lending solutions.
This partnership sees Norton’s first charge range being made available to a select group of brokers through Habito’s pilot programme, which is already live and has successfully completed its first cases.
The move follows Norton’s recent partnership with L&C.
Established over 50 years ago, Norton Home Loans assists clients who may not meet mainstream lending criteria, offering solutions for issues related to credit profiles, income, and property types.
David Binney (pictured), head of sales at Norton Home Loans, said: “We’re proud to join forces with Habito, a well-known name in the digital broker space. It’s an important step for us as we continue to grow our distribution and ensure more brokers can access our specialist products through the platforms that work best for them. The pilot is already delivering results, and we’re looking forward to seeing it develop further.”
Ying Tan, CEO of Habito, added: “At Habito, one of our main aims is to ensure our Mortgage Experts have access to a broader range of options for customers who don’t fit the standard mould. Norton Home Loans has real strength in the specialist space, and this partnership means more borrowers can benefit from their flexible, thoughtful approach to lending.”
Will Rhind, VP of advice and growth at Habito, commented: “We’re seeing increasing demand from our Mortgage Experts looking for reliable options to place cases that fall outside the mainstream. Customers with complex credit or income profiles need lenders who can take a more considered approach, and that’s exactly where Norton fits in. The early signs from the pilot have been really encouraging, and we’re pleased to be working closely with Norton to give our Mortgage Experts greater access to specialist solutions that meet the needs of these underserved segments.”
