"He has a proven track record in managing key relationships to ensure the adviser view is central to strategic thinking and developmen"
Nucleus Financial Platforms has appointed Craig Metcalf to the newly created role of strategic account director.
Craig is the second new senior hire into Nucleus’ sales team in the last two months following the appointment of Laura Barnes as director of business development.
Craig is an experienced sales leader with experience working in both investment management and distribution over the last 20 years. He joins from Canada Life Asset Management where he was head of strategic alliances responsible for leading the advisory distribution team. Prior to this he spent five years at Aberdeen Standard Investments and has also held senior roles at AXA Wealth and Cofunds.
Paul Bagley, Nucleus’ distribution director, said: “I’m delighted that we’ve been able to attract someone of Craig’s calibre to our sales team. He has a proven track record in managing key relationships to ensure the adviser view is central to strategic thinking and development, so he’ll be a great addition to my team.
“Our ambition is to grow so we have the scale and profitability to continue investing in our products, service and price. Key to this is the ability to recruit the right talent. Craig’s experience of working closely with advisers will help guide us to invest in what’s important to them, so together we can help their clients have a more rewarding retirement.
Craig Metcalf added: “Joining Nucleus was an easy decision, and a really important step in my career, at this exciting time in its journey. The business is growing at pace and building scale and is clearly committed to building a market leading retirement-focused platform. I’m looking forward to getting my sleeves rolled up and working with Nucleus’ strong adviser base to ensure great outcomes for their clients.”
