A new survey has revealed notable gaps in mortgage brokers’ confidence when explaining how properties are valued.
A poll by Countrywide Surveying Services found that only 25% of brokers felt “very comfortable” discussing the valuation process with clients, while 53% said they were “somewhat comfortable.” 14% admitted they were “not really comfortable,” and 8% were neutral. Notably, 0% said they avoid the topic altogether.
When asked if they believed that estate agency market appraisals and agreed sales prices accurately represent market value, 71% of brokers said no, with only 29% believing they do.
When asked about the future of valuation appeals, 54% expect no change over the next 12 months and 41% anticipate an increase in appeal volumes – signalling rising awareness and sensitivity around the valuation process.
Rebecca Freeman, director of field operations at Countrywide Surveying Services, commented: “The role of brokers in helping clients navigate the valuation process has never been more important. While many buyers feel reasonably confident, there remains a clear opportunity for closer collaboration between brokers and surveyors to deliver consistent, informed guidance throughout the property journey.
"By encouraging open dialogue and aligning insights, both parties can not only enhance the customer experience but also help reinforce trust and transparency across the entire housing chain.”
