Protection

L&G seeks GI broker expansion with new hire

Darren will be responsible for developing the broker GI proposition and strategy.

Rozi Jones
|
8th May 2019
Darren Prior Legal General
"Darren’s appointment illustrates Legal & General’s long-term commitment to brokers and our desire to build on our presence in the broker market"

Legal & General has promoted Darren Prior to head of broker within its general insurance division.

L&G says the hire is part of its strategy to grow business in this sector and continue to improve processes for its brokers.

Darren joined Legal & General in 2016 as an insurance account manager, where he managed key broker and partner relationships within the broker channel. In his new role, Darren will be responsible for developing the broker GI proposition and strategy.

Darren has over 30 years’ experience in the insurance and protection markets including roles at Norwich Union, Aviva and Markerstudy Group.

Simon Hird, director of broker and intermediary at Legal & General General Insurance, commented: “Darren’s appointment illustrates Legal & General’s long-term commitment to brokers and our desire to build on our presence in the broker market. We believe brokers are integral to the growth of the general insurance industry, so Darren’s experience will prove invaluable and is testament to our investment in the broker home insurance market as we look to further expand our offering in 2019.”

Darren Prior added: “I am excited to be starting my new role to help further build and develop our broker propositions and relationships across the home insurance division. I look forward to working closely with the team to find innovative ways to provide efficient and smooth journeys for our brokers and further grow our position in the general insurance market.”

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