"Our mission is to enfranchise, educate and encourage every adviser in the UK to see protection as the foundation to every mortgage and finance recommendation."
A new protection distributor is preparing for launch, pledging to proactively support intermediaries in increasing customer awareness regarding their protection needs and the importance of advice.
Auxilium Partnership is headed by protection specialist Mark Graves and backed by Josewin, the parent company of HL Partnership and Mortgage Support Network.
Mark left Sesame in November 2018 to join HLP and MSN as chief operating officer, and Auxilium will now be his main focus.
Auxilium will provide a business to business distribution service, offering a suite of protection products to its partners.
The firm will also offer a tailored sales and support service to intermediaries along with guidance on how to give customers the best protection advice.
The proposition is expected to launch to individual firms and advisers during the Spring, with the launch of the Auxilium Protection Club.
Auxilium says it has already secured the protection business of three networks and a mortgage club, and is currently talking to several other firms.
Mark Graves said: “The UK protection market hasn’t met its full potential. The main choke points are access to the right information and the subsequent delivery and dissemination of that information through the adviser market. Our mission is to enfranchise, educate and encourage every adviser in the UK to see protection as the foundation to every mortgage and finance recommendation.
"Ultimately, we want to bring change to a market crying out for innovation. Firms and advisers are desperately in need of real support to help them develop a culture where the protection advice customers receive is every bit as thorough as their mortgage recommendations.
"We want to establish Auxilium Partnership as the ‘go to’ organisation for intermediaries looking to proactively develop their protection business. We’ll show them an alternative way of looking after their customers, focusing solely on offering the best service for all aspects of the protection sale.”
Andy Peters, distribution director at Guardian, commented: “It’s always good to see innovation in the protection distribution space. The real benefit will be when every mortgage client receives protection advice – which would be a big step forward to gaining consumer trust and growing the UK protection market.”