"We are increasingly gaining access to businesses who are looking for bespoke financial solutions to work across their operations."
Pulse Cashflow Finance, the specialist funding provider to UK businesses, has promoted Siouxsie Ashmore to the new role of head of strategic finance.
The new role has been created in response to the firm's plan to deliver a range of financial solutions to a wider and more diverse spread of UK businesses.
As such, the firm has developed a new strategic finance proposition which will see them targeting larger businesses looking for bespoke funding solutions.
Siouxsie will take overall responsibility for managing the strategic finance proposition, using her experience to shape and develop the new funding proposition.
Siouxsie brings a wealth of experience managing clients and portfolios within the invoice finance arena having spent over two decades with Close Invoice Finance and Bibby Financial Services before joining Pulse Cashflow in the role of operations manager.
Siouxsie commented: “I’m delighted to be taking up this new role. It’s been an exciting two years with a sustained period of investment into the business and their strategic move into tailoring bespoke funding solutions for larger organisations is evidence of this. It’s an exciting proposition and we have ambitious plans, which I am excited to be able to play a major part in them. Working with larger firms is more complex and they expect a more personal approach. At Pulse, we focus on nurturing long lasting client relationships through excellent service, and this is evident across our portfolio. I am passionate about working closely with these clients to understand their evolving expectations and delivering solutions that meet their objectives.”
Toni Dare, managing director at Pulse Cashflow Finance, added: “We are increasingly gaining access to businesses who are looking for bespoke financial solutions to work across their operations. Our experience and expertise in understanding how businesses work and our highly personal approach is ideal in these scenarios as we work together to deliver an effective solution to help these firms bring their strategies to life. The creation of this new role and Siouxsie’s promotion demonstrates our commitment to supporting these businesses and her passion for delivering excellence in client service will be instrumental in growing and maintaining this important portfolio of clients.”
