OneFamily Lifetime Mortgages joins the Equity Release Council

The Equity Release Council has welcomed OneFamily Lifetime Mortgages to its membership after the new provider launched its first lifetime mortgage products earlier this month.

Related topics:  Retirement
Amy Loddington
23rd May 2016
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"Confirmation of its membership comes as The Council marks the 25th anniversary of the first industry Standards being created for equity release under the banner of Safe Home Income Plans in 1991."

By becoming a member of The Council, OneFamily follows in the footsteps of new entrants Legal & General Home Finance in 2015 and Pure Retirement in 2014, and joins existing provider members Aviva, Bridgewater, Hodge Lifetime, Just Retirement and Partnership (now part of JRP Group), LV=, more 2 life, Retirement Advantage (formerly Stonehaven) and Retirement Plus.

OneFamily Lifetime Mortgages is led by Georgina Smith, under the authority of the OneFamily Group.  Georgina has a wealth of experience in the lifetime mortgage sector, as both CEO and Sales and Marketing Director at Stonehaven.  She brings with her a strong and experienced leadership team to head up OneFamily Lifetime Mortgages, including former Council board member and Hodge Lifetime Sales Director, Jon Tweed. 

Confirmation of its membership comes as The Council marks the 25th anniversary of the first industry Standards being created for equity release under the banner of Safe Home Income Plans in 1991. The Council today represents over 400 individual members and 150 member firms including providers, qualified financial advisers, solicitors, surveyors and other industry professionals.

Nigel Waterson, Chairman of the Equity Release Council, comments:

“We are delighted to welcome OneFamily Lifetime Mortgages to our membership and look forward to its contribution to help UK homeowners make use of their housing wealth, where appropriate, for financial support in retirement. 

“The equity release sector is experiencing growing demand from consumers keen to consider all of their available assets as part of their later life financial planning. It is very encouraging to see the market respond with increasing choice and flexibilities, with research by Moneyfacts² highlighting the growing range of products and options in recent years. 

“Our members have led the way in establishing a safe and reliable market for consumers, by providing guarantees about the standards of advice and products they will receive from firms who carry our logo. This work will continue as the sector explores new ways to combine innovation with protection and long-term sustainability.”

Georgina Smith, Managing Director of OneFamily Lifetime Mortgages, comments:

“We have introduced new and innovative features into the lifetime mortgage market, including the option of a variable interest rate.  We have done this to extend consumer choice and to help grow the market.  

“When we launched our intention to enter the lifetime mortgage market, we said that all of OneFamily’s plans would be underpinned by The Equity Release Council safeguards and be based on the highest ethical standards, as befits a mutual organisation.

“These products will complement OneFamily’s vision to enable families to work together to meet the financial demands of modern life.”

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