"The introduction of Lesley reduces the area each of the regional BDMs are required to cover, which means we can dedicate more time to the brokers when they need it."
Lesley joins the Saffron for Intermediaries team following 17 years with New Homes Mortgage Services, where she held the position of head of specialist lending.
Saffron launched a new initiative, Intermediar-ease, in 2022 to address brokers' concerns and issues around service across the mortgage sector. Part of the strategy includes continuing to grow its team to ensure a broker will never have to wait too long to speak to a representative when dealing with Society and can rely on a local BDM to support them.
Tony Hall, head of mortgage sales at Saffron, said: "We again take another step on our road to excellent service as we welcome yet another highly experienced BDM to our growing team of experts. With our range of specialist products, Lesley was the perfect choice to help to bolster our credentials and add support to the central area of the country, supported by field-based colleagues in the North and South of the country. Her experience is also enhanced by her relationships, infectious personality and professionalism. I have no doubt she will be a great addition to the team.
"The Intermediar-ease initiative is all about brokers, and their experience in working with us. With much concern being directed at call waiting times, application times and the desire to see BDMs in person, the introduction of Lesley reduces the area each of the regional BDMs are required to cover, which means we can dedicate more time to the brokers when they need it. I look forward to watching Lesley thrive as she settles in over the coming weeks."
Lesley added: “I am so excited to be joining the Saffron team as a BDM. After 17 years in my previous role, I felt it was time for a change. Saffron’s specialist product range fits so well with my skillset, and to have a region to focus on is a very exciting prospect too. I can’t wait to get stuck in and meet the wider team.”
