Speaking to advisers more overwhelming than self-managing finances, consumers say

Speaking to a financial adviser is a greater stressor for UK consumers than self-managing their finances, fresh YouGov data has revealed.

Related topics:  Finance News,  Protection
Rozi Jones
27th May 2022
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"That a DIY approach to managing finances is less daunting to UK consumers than seeking professional advice is alarming"

In the survey commissioned by Paymentshield, just over 1 in 5 (22%) consumers admitted that they find talking to a professional financial adviser “overwhelming”, but only 18% shared this feeling when it came to managing their own finances.

This is despite over two-thirds (73%) of the 2,059 respondents expressing a lack of confidence in understanding common insurance terms, such as “excess” and “policy”.

Worryingly, the level of anxiety experienced by consumers in seeking advice was also on par with the task of “arranging a utility supplier” (22%) – even though the latest Ipsos Mori data has shown that 60% of the British population are concerned about their ability to pay their household bills over the next six months.

The research was conducted in April ahead of National Conversation Week, a week-long campaign to get the nation talking which, under this year’s banner of “No Silly Questions”, seeks to relieve UK consumers’ question anxiety around important issues that can have a lasting impact, such as finance management.

Emma Green, director of distribution at Paymentshield, commented: “That a DIY approach to managing finances is less daunting to UK consumers than seeking professional advice is alarming – especially as over two-thirds of the individuals we surveyed admitted to having poor understanding of routine insurance terms.

“We know that seeking help can be scary in any circumstance, but when it comes to finances consumers seem particularly overwhelmed, with almost 1 in 5 people saying they wouldn’t feel like they’d know the right questions to ask an adviser.

“This is exactly why advisers must ensure they’re making an active effort to help consumers feel comfortable in asking these important questions – whether it be by anticipating clients’ concerns; interacting with them via the communication method they’re most at ease with; refraining from using too much jargon; or sharing educational resources.

“Proactiveness will be a key asset for advisers as we continue to recover from the pandemic. If we are to tackle what the YouGov research has shown is some extensive question anxiety among consumers, advisers need to show them that professional financial help doesn’t have to be intimidating, but instead can be really engaging and illuminating.”

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