Summer market shows signs of cooling as viewings drop 29%

Propertymark says high demand is easing across the UK, with some home sellers now finding they may have pitched their prices too high for the current market.

Related topics:  Finance News
Rozi Jones
21st July 2022
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"This cooling down is allowing the number of homes available to buy to recover, and interestingly, a subtle but telling change is in the prices being achieved."

Traditionally, the sales market was known to be slower in summer as buyers and sellers turn their attention to holidaying. With lifestyle changes and travel restrictions, the last two years have defied that trend, but it seems that normality may be creeping back in.

The number of new buyers registering per member branch in June seems to have echoed levels seen in the winter months, with more of a peak over spring.

Supporting this trend, the average number of viewings per property has fallen from 6.2 in April to 4.4 in June – a reduction of 29%.

There were nine sales agreed on average per member branch in June – the same number as the previous two months. This figure is also in line with the pre-pandemic average for June of nine (based on 2010-2019 figures).

Sales agreed as a percentage of stock remains high – at 33% in June. This is compared to the pre-pandemic average of 17% of stock sold in the month of June between 2010 to 2019.

However, some buyers are starting to secure homes under the asking price, with 27% of branches now reporting that most sales were completed below asking price compared to a low of just 15% in March.

The average number of properties available to buy per member branch was 26 in June, with the number of new instructions per member branch holding steady at 10 in June – the same figure as the past three months.

72% of member branches told Propertymark that the average time from offer accepted to exchanging contracts in May was 13 weeks or more. This compares to a March figure of only 54%.

Nathan Emerson, CEO of Propertymark, commented: "For the past two years agents have seen a relentless market which defied patterns that we as practitioners had become accustomed to.

"However, this summer is seeing seasonal trends return. This cooling down is allowing the number of homes available to buy to recover, and interestingly, a subtle but telling change is in the prices being achieved.

"Compared to March 2022, this month has seen a 12% increase in the number of agents reporting that the majority of their sales were agreed below asking price."

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