Swansea Building Society has expanded its England mortgage business, reflecting increased demand from intermediary partners outside Wales.
During 2025, Swansea Building Society completed £45.5 million in gross mortgage lending in England, representing 38.7% of total gross lending for the year. As of 31 December 2025, the value of the Society’s mortgage book outside Wales stood at £208.2 million, accounting for 36.0% of total mortgage balances.
The Society has strengthened its England team with the appointments of Eleanor Powell and Bethanie Evans as additional managers’ assistants. They join Martin Lewis, who leads the Society’s England mortgage business, along with BDM Jennet James and existing managers' assistants Lisa Lunness and Alex Hemingway.
The expanded team will provide enhanced day-to-day support to mortgage intermediaries and help to ensure timely, personal service as volumes increase.
Looking ahead, the Society is planning further investment in its England proposition, aiming to appoint an additional business development manager before the end of the year.
Martin Lewis, business development manager and area manager for England, said: “The growth we’ve seen across our England mortgage business is a direct result of the strong relationships we’ve built with intermediaries and the consistency of our approach to lending. The appointments of Eleanor and Bethanie will allow us to further enhance the support we provide to brokers, ensuring they continue to have direct access to experienced people who understand their needs and those of their clients.”
Alun Williams, chief executive of Swansea Building Society, added: “Our continued growth in England sits alongside the strong performance we’ve delivered across our branch network in Wales and demonstrates the appeal of our relationship-based approach to mortgage lending. By investing in our people and expanding our England team, we are ensuring that brokers and their customers continue to benefit from local decision-making, personal service and a common-sense approach to lending as demand for mortgages continues to evolve.”
