Time Finance appoints BDM for the South East

Julian has held a number of business development roles, including positions at RBS, Aldermore, Lloyds Bank and Ultimate Finance.

Related topics:  New Hire,  Time Finance
Rozi Jones | Editor, Financial Reporter
13th November 2025
Julian Cassen Time Finance

Time Finance has enhanced its support for SMEs across London and the South East with the appointment of a new business development manager, Julian Cassen, in its invoice finance team.

Working with brokers across the region, Julian will help deliver invoice finance and asset based lending (ABL) solutions to SMEs across the region.

Julian brings a wealth of experience in the invoice finance industry, with over 30 years in the finance sector. Starting his career as a credit controller, Julian has held a number of business development roles, including positions at RBS, Aldermore, Lloyds Bank and Ultimate Finance.

The new position is the latest in a line of hires at Time Finance, including the recent business development appointments of Kelly Johnson in Shropshire, Cheshire and the West Midlands and Tom Ludden in the Midlands and East Anglia. 

Julian said: “Having previously worked with Time Finance’s head of sales, Terry, I was thrilled about joining his team and helping to make a real impact. The London and South East area has a huge variety of SMEs and I’m looking forward to helping business owners across the region access the right cashflow solutions to allow their businesses to thrive. ”

Terry Wolfendale, head of sales for the South at Time Finance, commented: “With Julian’s extensive experience in the industry and passion for helping SMEs to grow, I know that he will be a great addition to our team. At a time when SMEs are anticipating the upcoming Autumn Budget and the potential changes it could pose on their operations, specialist finance solutions have never been more important to help keep businesses moving forward. I’m excited to see the impact Julian will have on businesses and their owners across the region.”

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