"Whilst commercial loans have been part of their portfolio since their inception over two decades ago, there is a renewed ambition to enhance and drive forward this important part of the business."
Sharon will have overall responsibility for the operation and performance of commercial loans for the business. In addition to this, Sharon will lead the firm's plans to develop and deliver an asset based lending solution to the market.
The firm already offers a multi-product solution to businesses seeking a higher level of funding across multiple assets, but has plans to strengthen its offering and deliver an asset based lending proposition to support its future ambitions.
Sharon brings two decades of experience to the role across multiple funding solutions from loans to invoice finance. She joins Time Finance from Reparo Finance and prior to that held operational and relationship management positions at Aldermore Bank and Bibby Financial Services.
Sharon Bryden commented: "I am delighted to have joined Time Finance at such an exciting time. They have a genuine commitment to delivering robust funding solutions to UK businesses to inspire confidence and growth. Whilst commercial loans have been part of their portfolio since their inception over two decades ago, there is a renewed ambition to enhance and drive forward this important part of the business. With exciting plans to further develop our multi product offering, I am looking forward to playing an instrumental role in delivering market leading funding solutions to our clients. The team at Time Finance are dynamic and progressive and have a reputation for getting things done so I have every confidence that it’s going to be a busy and successful time."
Ed Rimmer, CEO of Time Finance, added: "We are delighted to have secured Sharon as a member of our leadership team in what is a key role for our business as we drive forward with our strategy and our plans to strengthen our funding proposition. She is a well-respected and proven professional with an exceptional record and was a natural choice for this role. Having worked with Sharon in the past, I have no doubts that she will significantly strengthen our team. Her depth of experience of the wider financial services market will support our ambitious plans to deliver a market leading proposition.”