Time Finance has appointed Bethan Holliday as head of operations in its asset finance team as the lender looks to reach more SMEs.
Bethan joins Time Finance with over 20 years’ experience in the financial services industry, having previously held a senior position at Ultimate Finance.
In her new role at Time Finance, Bethan will be responsible for the overall operations of the asset finance team, reviewing systems and shaping processes to improve the ease and efficiency of business finance for SMEs.
Bethan will also be key in ensuring the highest level of service to brokers and Time Finance's aims to reach its own book lending target of £300m.
Bethan’s recruitment is the latest in a line of appointments at Time Finance in recent months. The business recently welcomed Terry Wolfendale as head of sales and Paul Rice as business development manager in its invoice finance team.
Speaking of her appointment, Bethan said: “I am excited to join Time Finance as the business accelerates its growth journey. Having long regarded Time Finance as a challenger and innovator in this industry, to join the team was an opportunity I could not turn down.”
Steve Nichols, managing director of asset finance at Time Finance, commented: “I’m thrilled Bethan has decided to join Time Finance. Her arrival comes at a key time for the business as we embark on our new three-year plan and continue to deliver sustainable growth. Bethan will play a key role in making our business more efficient, helping to develop our automation capabilities with the rest of the leadership team, as we strive to offer a consistently great service for our brokers, customers and suppliers.”
