Twenty7tec has announced the launch of INSIGHT Pro, a new data analytics platform designed to give mortgage lenders and providers a comprehensive view of adviser behaviour.
First announced in December and launched at the start of January, INSIGHT Pro represents a rebuild of Twenty7tec’s established INSIGHT platform, delivering expanded datasets, enhanced performance and a greater flexibility for teams analysing market and product performance.
INSIGHT Pro captures millions of real-time mortgage searches conducted by advisers across the Twenty7tec platform and links them with contextual data, including property characteristics, affordability signals and lending criteria interactions. This provides users with a clear view not only of which products are performing, but why they are performing, based on real adviser decision-making.
The platform introduces more than 450 new data fields alongside new affordability and criteria datasets, enabling deeper analysis of demand, capacity and market opportunity. INSIGHT Pro also delivers live, configurable dashboards that update instantly as filters and inputs are refined, allowing users to define, test and adapt analysis in real time.
Advanced alerting functionality enables teams to track shifts in demand, product performance and competitor activity as they happen.
Nakita Moss, head of lender at Twenty7tec, said: “Twenty7tec has long been known for providing meaningful market insight, but INSIGHT Pro takes that capability to a completely new level. It gives lenders the richer, faster and more detailed view of adviser behaviour they have been asking for, so they can understand not just what is happening in the market, but the drivers behind it. With deeper data, stronger context and real-time responsiveness, lenders can make more confident decisions around product strategy, pricing and proposition development at pace.”
