Vida has launched a new £250 cashback proposition across its entire mortgage range for a limited five-week period until 17th December, alongside a new broker-focused marketing campaign encouraging intermediaries to reassess long-held lender preferences for specialist cases.
The lender's new cashback initiative will provide customers with £250 cashback across all products. Where cashback is already available, the payment will be increased by a further £250.
The proposition is being supported by Vida's new "Break the Habit" campaign, which encourages brokers to reconsider established lender habits and explore the enhanced proposition now available through Vida.
The campaign is built on the insight that brokers have certain preferences for particular lenders, often formed over many years through experience, familiarity, and proven outcomes. While these habits are understandable, Vida believes ongoing innovation across products, criteria and service means brokers should regularly reassess the options available to specialist customers.
Vicky Birkby, managing director of strategy and partnerships at Vida, said: "We know that broker relationships and lender preferences aren't built overnight. They're developed over years of successfully placing cases and helping customers achieve their property ambitions.
"The 'Break the Habit' campaign reflects just how much our proposition has evolved across both the criteria we offer customers and the strength of our service.
“We continue to strengthen our criteria, whether it's helping mid-life movers and later life planners through our enhanced later life lending criteria, offering up to 97% LTV residential lending through our Pathway Range, supporting borrowers with adverse credit or foreign nationals both with and without indefinite leave to remain.
“Our service model ensures brokers are connected into our decision-making team, with expert support provided through V-Hub and direct underwriter access.
“The specialist market continues to evolve, and we're committed to giving brokers more reasons than ever to consider Vida for their next case. By introducing an additional £250 cashback across our range we're giving customers even more value, whether they're choosing a product that already includes cashback or one that previously didn't.”
