Vida unveils product and proc fee enhancements in brand refresh

Vida has unveiled a brand refresh alongside new product and service enhancements.

Related topics:  Mortgages,  Specialist Lending
Rozi Jones
11th January 2022
Tugwell
"Vida has worked closely with its intermediary partners to design a process that makes the journey of using its tiered products as simple and straightforward as possible, for both the broker and the borrower."

To reflect the growing variety and complexity of cases brokers are faced with, Vida’s product range has been extended from 90 to 270 products. The specialist lender has also introduced additional tiers to allow more effective pricing across all ranges, tiers and LTV price points.

Additionally, Vida is increasing proc fees to 0.6% for clubs and networks and 1% for packagers.

Richard Tugwell, director of mortgage distribution at Vida, commented: “As a lending specialist, Vida is now a forward looking and nimble business, and our aim is to ensure we consistently deliver a first class intermediary experience and provide a great range of product options for our broker’s clients.

"The long-term implications of the recent pandemic mean there is a new generation of borrowers with increasingly complex financial situations who need the support of specialist lenders. Vida has worked closely with its intermediary partners to design a process that makes the journey of using its tiered products as simple and straightforward as possible, for both the broker and the borrower.

“We are committed to continually enhancing our service and product offering to provide these borrowers with greater choice and flexibility. The initiatives launched today are another step in achieving this, and we’re confident that these offerings are a great solution to help borrowers who are cut out of traditional mainstream lending.

“With more changes set to come, we are fully committed to ensure that we meet our stated ambitions to have a market leading proposition, keen pricing, high service levels and a sales and relationship team available when brokers need them. By concentrating on this we will help intermediaries to build longer lasting relationships with their clients.”

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