The new brand identity claims to reinforce Aldermore’s British heritage by using typically British imagery and taking inspiration from the UK’s landscapes in the Bank’s colour palette, which includes sunflower yellow, Cornish slate and racing green.
The new brand identity is to reflect the fact that Aldermore is bringing change to banking in Britain for its customers. As part of this new brand identity, Aldermore identified three brand pillars, which are exceptional service, total transparency and supporting communities, alongside its established brand values of being a reliable, expert, dynamic and straightforward bank.
Aldermore Marketing Director Sharon Mandeville said:
“We’re building a straightforward, accessible bank that promises to work hard to understand our customers and provide financial solutions to meet their needs and our new clean, crisp design supports this. We shape what we offer around customer needs in order to provide banking as it should be.”
