"We know our intermediary partners are busy people and often just looking for a quick and straightforward answer to mortgage criteria related questions when they join our live chat."
The AI chatbot adds to the Society’s live chat function, designed to make life easier for intermediaries looking for a quick answer 24/7.
Bath’s electronic assistant, Bea, has joined the Society’s team of intermediary chat agents and is able to answer questions about the Society’s lending criteria and frequently asked questions.
For more complex questions, Bea will immediately transfer intermediaries to the Bath Building Society intermediary team during office hours or provide the option to send an email to the team out of office hours.
Bath Building Society’s chief commercial officer, Colin McDougall, said: “We know our intermediary partners are busy people and often just looking for a quick and straightforward answer to mortgage criteria related questions when they join our live chat.
"By introducing an efficient AI chatbot we hope to provide quick answers to our most frequently asked questions relating to our criteria all day and every day.
"However, having an experienced mortgage consultant available is very important to us and in normal business hours our team will only be a click away if needed.
"I am pleased to welcome Bea and believe she will be soon be an invaluable member of the team.”
