The finalists of the 2025 Mortgage Industry Marketing Awards have been announced today.
Launched by Financial Reporter in November 2021, the MIMAs were created to shine a spotlight on the vital role marketing plays within the intermediary sector.
Open to all marketers across the mortgage and specialist lending markets, the Awards celebrate the most creative, impactful and forward-thinking campaigns from across the industry.
With categories spanning everything from product-specific initiatives – showcasing the blend of marketing expertise and industry insight – to stand-out use of social media, the MIMAs recognise the unique challenges and skills of financial services marketers, who must constantly innovate to stay ahead.
Entries were reviewed by a panel of marketing professionals from within the industry. Submissions were judged not only on measurable outcomes such as ROI, web traffic and conversion growth, but also on creativity, innovation, brand impact and execution. To ensure fairness across the board, judges also considered the scale of each entrant’s budget and resources, opening the awards to businesses of every size.
The ceremony revealing the MIMA winners will be held at The Camden in London on the 27th November.
To see the full list of this year's finalists, click here.
Andy Shields, director of Financial Reporter's parent company Barcadia Media, commented: “Great marketing is about storytelling, and it deserves recognition. We’re fortunate to have so many talented marketers and teams in this industry who can take even the most complex subjects and bring them to life, whether through standout campaigns, smart use of data, or in-depth research. The finalists we’ve announced today are the best of the best at doing exactly that.
“Our recent Mortgage Marketing Summit showed just how much expertise and creativity there is in the sector, which made the judging process no easy task. Everyone who has made the finalist list should feel immensely proud. We can’t wait to celebrate with you all at our awards ceremony on 27th November, where this year’s winners will be revealed.”
