HLPartnership has announced that Rudi Botha is set to become its new CEO, subject to FCA approval, as Chris Tanner steps back from day-to-day executive leadership.
Tanner will remain involved at board level as an adviser, continuing to support the business through his experience and deep knowledge of the network.
Rudi Botha is CEO of BetterHome Group and the proposed transition follows BetterHome’s strategic investment in HLP in 2024.
Chris Tanner said: “It has been a privilege to lead HLP and to work alongside such a talented team, committed member firms and valued partners. HLP has always been built on relationships, trust and a genuine commitment to supporting advisers, and I am incredibly proud of what we have achieved together.
“Rudi brings real entrepreneurial energy, a people-focused leadership style and deep experience in building technology-enabled businesses that support consumers, advisers and partners across the home ownership journey. Since BetterHome Group’s investment in HLP, he has shown genuine respect for the culture of the business, the strength of our member firms, and the relationships that have helped build the network. I am confident he is the right person to lead HLP into its next chapter, and I am pleased to remain involved at board level to support that journey.”
Rudi Botha (pictured) commented: “Chris has built HLP into one of the UK’s leading mortgage and protection networks, and I am grateful to be picking up the baton from someone who has led the business with such distinction. The culture, the people and the partner-first approach that Chris and the HLP team have built are exactly what drew us to the business.
“The UK mortgage market is one of the most sophisticated and entrepreneurial in the world, and HLP sits at the heart of it. Our focus is to protect what makes HLP special while investing in the areas that will help member firms grow, including technology, data, proposition development, adviser support and deeper partnerships across the mortgage and protection market.”
