Keystone Property Finance has strengthened its broker-facing team with two new regional BDM appointments and two senior BDM promotions.
Tom Lawry joins the specialist lender as BDM for the West Midlands and James Harding as BDM for the East Midlands.
Their appointments create two dedicated territories within the region to provide more focused, on-the-ground broker support.
Lawry joins from Birmingham Bank where he was a BDM within its commercial lending division, specialising in buy-to-let. Prior to this, he spent over five years at Paragon Banking Group in senior retention and partnership roles.
Harding also joins with experience from Paragon where he served most recently as a telephony BDM. Working previously in underwriting, retentions and completions, he has expertise in complex transactions, including for large HMOs and multi-unit blocks.
Existing Keystone BDMs Mark Hindmarsh and Kevin Meredith, who cover respectively the South East and North West, have also been promoted to senior BDMs.
These developments follow the appointments last month of Golbarg Eraghi as BDM for West London and Michelle Braham as BDM for the South West.
Elise Coole, managing director of Keystone Property Finance, said: “As market activity grows, it is essential that our broker support grows with it, in depth and experience as much as in size.
“Creating dedicated Midlands territories gives brokers direct access to knowledgeable, regionally focused support, while Mark and Kevin’s promotions further reinforce the senior capability within our distribution team.
“Strengthening our regional coverage is a necessary step in ensuring we maintain the service standards expected from Keystone. For brokers, this means stronger case support and greater confidence that they are working with a lender investing in the people behind its proposition.”
