Samantha has held previous roles at Dudley Building Society and LiveMore Capital.

The lender has also reduced rates across its existing Property Plus range.

The warning comes as FCA suggests its advice proposals could reduce broker-led sales by up to 7.5%.

Specialist residential and HMO products have seen some of the largest reductions.

The lender says the new mortgage division will offer a more joined-up approach to distribution and better service for brokers.

Afin will be able to offer a quicker and more efficient service to its intermediaries.

90% LTV lending on new build houses and 85% LTV lending on new build flats is available now from Gen H.

The Society has introduced a new three-year fixed rate product to the range.

The report reveals widespread frustration with the homebuying process and a strong appetite for digital transformation.

The regulator's mortgage review risks undermining consumer protection, the trade body says.