"All tenants who are looking to rent a property deserve the chance to be fully assessed for their suitability and matched to a home that suits both their and the landlord’s circumstances."
Zoopla has become the latest firm to lift restrictions on renters who receive housing benefit.
The firm has confirmed that additional measures will be launched in the coming weeks ready for final implementation in April 2019.
These include prohibiting the inclusion of 'No DSS' restrictions on the site, removing the references from listings on the Zoopla website and removing the 'No DSS' fields in its cloud-based software products.
Earlier this month, NatWest lifted restrictions on buy-to-let landlords which prevented them from letting to tenants in receipt of housing benefit.
NatWest's lending practices came under scrutiny over the case of a landlord who was refused a remortgage and threatened with revocation of the existing mortgage on the property because she was renting to a tenant in receipt of housing benefit.
In February, the Work and Pensions Committee wrote to several mortgage lenders and four property advertising platforms, including Zoopla, about potential DSS discrimination clauses in their policies.
The property agents were asked, of the total rental properties they have available in the UK right now, how many are available to recipients of any kind of benefit.
Charlie Bryant, managing director of Zoopla, commented: “We fully support the recommendations of the NLA and the RLA, which oppose blanket bans against tenants in receipt of housing-related benefits, and are pleased to be taking action which clarifies this position.
"All tenants who are looking to rent a property deserve the chance to be fully assessed for their suitability and matched to a home that suits both their and the landlord’s circumstances.
"We proactively sought the views of our largest lettings-focused agents to ensure the above measures were undertaken on a collaborative basis and received significant support in respect of our proposed additional measures.”