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The lender has also reduced rates for existing landlord customers looking to product switch.

Cuts also apply to the Society's specialist range, including expat and its recently launched skilled worker visa criteria.

Burke has held previous roles at Crystal Specialist Finance, Metro Bank and Connells Group.

Conversely, demand for remortgaging is expected to increase as 1.8 million mortgages matured in 2025.

Perenna has also partnered with savings and investment platform, Raisin, to launch its retail savings proposition.

The new incentivised products come after the lender recently re-evaluated its buy-to-let lending criteria.

40% of borrowers used equity release for home improvements, holidays, cars, or gifts to family.

The new product offers 36-month terms and is available across England, Wales and Scotland.

As part of the changes, Shawbrook has introduced enhanced pricing and dedicated large-loan bridging products.

Residential property transactions rose 12% between January and November 2025, compared to the same period in 2024.