Principality appoints BDM for London and the South East

The lender now has both a field-based and desk-based BDM covering every postcode across England and Wales.

Related topics:  New Hire,  Principality
Rozi Jones | Editor, Financial Reporter
18th August 2025
Melissa Burke Principality

Principality Intermediaries is expanding its broker support team with the appointment of Melissa Burke as business development manager for London and the South East.

Melissa joins Principality Intermediaries with vast experience in the sector, having worked in several mortgage roles across the region.

Her appointment follows recent key hires in the Midlands and East of England.

Melissa said: “I’m so pleased to have the opportunity to join the Principality Intermediaries team at such an exciting time. I’m looking forward to using all the knowledge and skills I’ve learnt working as and alongside brokers to help showcase how we can help support with their cases and deliver for their clients.”

National intermediary manager, Helen Lewis, added: “Following several recent appointments, we’re delighted to welcome Melissa as the final piece of our team puzzle, overseeing London and the South East.

"With this appointment, we now have both a field-based and desk-based BDM covering every postcode across England and Wales. We’re so excited for Melissa to get started, meet brokers in her region, and demonstrate how Principality can support them.”

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