British Friendly launches IP auto acceptance system

British Friendly has launched a new auto acceptance system, allowing advisers to receive immediate acceptance when their clients apply for Income Protection through British Friendly's online application.

Related topics:  Protection
Rozi Jones
4th February 2016
insurance & protection umbrellas

The launch coincides with the announcement that Defaqto has rated British Friendly’s Income Protection product as 5-star.

Iain Clark, Marketing and Distribution Director at British Friendly, said:

“The launch of our online auto acceptance system and our Defaqto 5-star rating follows the unveiling in January of our suite of claims information including our ten-year paid claims statistics, claims landing page, claims video and case study booklet for advisers. It proves we are focused on making life easier for intermediaries to work with British Friendly and to apply quickly and simply for Income Protection. This is one of the first steps in our ongoing upgrades to product and processes to simplify the way that advisers discuss Income Protection with their clients.”

Tom Conner, Director at Drewberry Insurance, added:

“Income Protection should be the first choice protection product for working people in most cases. We know brokers don’t sell enough of it and this innovation by British Friendly should make the whole sales process much easier and more convenient.”

More like this
to our newsletter

Join a community of over 30,000 intermediaries and keep up-to-date with industry news and upcoming events via our newsletter.