Ultimate Finance appoints asset finance sales director

Paul brings over 30 years of asset finance sales experience.

Related topics:  Asset finance,  New Hire
Rozi Jones | Editor, Financial Reporter
10th September 2025
Paul Hansen Ultimate Finance

Ultimate Finance has appointed Paul Hansen to the newly created role of asset finance sales director.

Paul brings over 30 years of asset finance sales experience, including more than a decade in senior leadership roles across both lenders and brokerages. 

He will lead the asset finance sales strategy, accelerate new business growth and deepen engagement with Ultimate Finance’s broker network nationwide.

Commenting on his appointment, Paul said: “Ultimate Finance is committed to investing in people and driving significant, sustainable growth through strong, meaningful partnerships with our broker network. I’m delighted to join the senior leadership team, and my focus is on elevating the profile of Ultimate Finance to our existing broker network and forging new introducer relationships. The future holds tremendous promise and I’m excited for the growth journey that lies ahead.”

Andrew Ribbins, group head of sales, added: “Paul’s decades of asset finance experience and broker insight make him a great fit for our values. His passion for developing talent comes at an exciting time as we scale our asset finance proposition with brokers.”

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