Vida has expanded its specialist buy-to-let offering with the introduction of a consumer buy-to-let product range.
This range is designed for accidental and non-professional landlords — those who have inherited or been gifted property — and provides a more accessible route into the regulated buy-to-let market.
With consumer buy-to-let mortgages, customers benefit from the additional protections that come with regulated lending, helping brokers better serve clients who may not fit the traditional landlord profile.
Vida says the enhancement forms part of a wider, ongoing evolution of its buy-to-let proposition.
As part of this continued development, Vida has also introduced holiday buy-to-let, a specialist product range designed to support short-term rental investments in popular UK holiday destinations. Available for both individual and portfolio landlords, these products cater to purchases and remortgages, whether clients are entering the market for the first time or expanding their portfolios.
In addition, 'Let to Move On' considers applicants who are letting their property to buy, rent, or ‘move on’ — whether relocating abroad, moving in with family, or still deciding their next steps. This approach applies across the full buy-to-let range, offering brokers more options for clients navigating life transitions.
Ross Williams, head of mortgage product management at Vida, commented: “We’re proud to be evolving our buy-to-let offering in ways that reflect the real-world needs of landlords and the brokers who support them. Introducing our consumer buy-to-let range marks an important milestone, but it’s the broader enhancements — such as our holiday let and Let to Move On propositions announced last week — that truly reflect our commitment to listening to intermediaries and delivering specialist solutions that meet real market needs of customers.
With these updates, Vida reinforces its position as a genuine buy-to-let specialist, offering competitive products tailored to the diverse requirements of today’s landlords.”
